When we first started creating premium cleaning products in 2008 (!) We knew we wanted to be different. Our amber bottles and premium signature fragrances set us apart from our competition.
But we also had a distinctive brand "voice." Murchison-Hume was like a hip and knowing Aunt or Uncle, serving up practical products with a wink. We had cheeky names for our products, too. Our classic apothecary labels bore names like "Counter Intelligence" (All-Purpose Cleaner) and "Spit & Polish" (Stainless Steel cleaner). You get the idea.
As our business grew, we migrated to the States, but in a faster-moving American market, these non-SEO-friendly names caused a lot of confusion. "Can I use the Boys' Bathroom in the Girl's Bathroom?" and so on. We Americans tend to be very literal. So, to clarify things, we thought it might be useful to help our OG, faithful customers find their favorite products, we made a guide.
Premium Glass Polish
PREMIUM GLASS POLISH is now: GLASS CLEANER
Use it on windows, mirrors, electronic devices + screens, glasses, sunglasses, and even drinking glasses. It only has 2 ingredients Water + alcohol) so it's food safe. It's the best glass cleaner out there.
Effortless Floor Splash
EFFORTLESS FLOOR CLEANER is now: FLOOR CLEANER
(sold as a mini concentrate that makes 500ml bottles). You can use your old bottle or buy a forever glass version here: Use it on wood, tiles, concrete, marble, or any floor not harmed by water.
Spit & Polish
SPIT & POLISH is now: LEATHER CLEANER
A universal polish. Use it on Stainless-Steel, wood, marble and all types of leather, vinyl, rubber, and plastic.
Everyday Upholstery Cleaner
EVERYDAY UPHOLSTERY CLEANER is now GARMENT GROOM
Use it on all types of fabric and upholstery. It cleans AND refreshes any fabric not harmed by water. It's like Febreze, but better (because it actually cleans fabric instead of just scenting it).
COUNTER INTELLIGENCE is now an ALL-PURPOSE CLEANER
Use it on all household surfaces not harmed by water. It's all the same thing, people. Get on my train!
Boy's Bathroom Cleaner / Ladies Bathroom
BOYS’ BATHROOM CLEANER is now BATHROOM CLEANER
Use it on the sink, toilet, tub, and tiles. Works great as a natural air freshener, too!
Luxury Laundry Soap
LUXURY LAUNDRY SOAP is now EVERYTHING LAUNDRY SOAP
The new, common names may not be as interesting, but they make it easier to find the right product in Google. And we kept Garment Groom, because it’s perfect, and you can use it on the sofa. Promise.